VeriSign powers Live Earth SMS platform

VeriSign will be managing the massive messaging campaign held in conjunction with the Live Earth concert series worldwide, which could generate millions of premium SMS messages globally in a 24-hour span.

Live Earth will kick off on July 7 with concerts in New York, London, Sydney, Johannesburg, Tokyo, Shanghai, Rio de Janeiro and Hamburg, but with TV broadcasts and outreach events and is expected to reach much further beyond those metropolitan centers. One of those campaigns is an SMS resolutions program, which allows concertgoers and home viewers to text a keyword pertaining to an area of their lives they want to improve an earth-friendly manner. They’ll receive a message back confirming their resolution and giving them a solution to help meet it. A participant texting “home,” for instance, might receive a message suggesting he or she replace traditional light bulbs with energy-efficient compact fluorescents.

Follow-ups to the initial resolution can have participants commit to their resolutions publicly, having their names displayed at concert venues, using VeriSign’s text-to-screen technology.