WIRELESS REVIEW's E-Marketing Update - September Editorial
Jul 25, 2003 12:00 PM
Wireless Review's E-Marketing Update
SEPTEMBER 2003
COVER STORY
>>Number Portability: The Churn Factor Wireless Review investigates how the pending wireless local number portability deadline could increase churn for some service providers, provide a customer windfall for others, and what steps carriers are taking to prepare for it--including the technologies they're deploying to help improve customer satisfaction and reduce churn.
Departments
>>POWERING THE WIRELESS NETWORK
An in-depth look at some of the latest power technology and equipment keeping mobile networks up and running.
>>NETWORK ASSET MANAGEMENT
The asset management function has been gaining the attention of wireless carriers lately. Wireless Review examines some of the software tools used to keep track of network inventory and how wireless carriers are applying them to help reduce capex and opex.
>>WI-FI
Some enterprises are deploying exclusive voice-over-Wi-Fi networks that won’t interfere with critical machinery. With the arrival of more Wi-Fi voice equipment on the market, will the trend spread to other sectors, and will carriers get a piece of the action?
>>WIRELESS OSS
How the biggest guns of landline operations software are making a move into the wireless arena. Will they succeed?
ALSO...
Follow-me applications targeted at improving rate of missed calls, a look at a wireless ISP trendsetter, and how the haptics revolution could make wireless a true sensory experience.
Deadlines: Space - Aug. 11 · Materials - Aug. 18
Editorial stories subject to change without notice.
AWARD WINNING EDITORS
Telephony and Wireless Review editors continued their award-winning writing in 2002, as determined by the American Society of Business Publication Editors. Telephony and Wireless Review’s editorial team won five regional awards and two national awards, out-pacing any other publication covering the communications industry. For more information on the ASBPE awards: www.asbpe.org.
October 2003
The Future of M-Commerce
Coverage Enhancement Technologies >>Bonus Distribution:
CTIA Wireless IT, October 22-24, Las Vegas
Tower Summit, October 28-29, Las Vegas
Deadlines: Space - Sept. 9 · Materials - Sept. 11
November 2003
Prepaid Service Models
Test & Monitoring Wireless Networks
Deadlines: Space - Oct. 6 · Materials - Oct. 10
COMING DECEMBER 2003! Wireless Review's Network Technology Guide, an Owner's Manual for Wireless Service Providers
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