bcgi heeds the call of MVNOs

When a new mobile virtual network operator launches, most of the surrounding attention falls on its network partner. But especially in the case of consumer brands making their first forays into the service provider space, there are countless additional deals and details to account for — the implementation of billing and payment systems, for example. For a fledgling MVNO, installing the right back-office platforms is just as critical as signing on with the right kind of network.

That's where companies like Boston Communications Group Inc. come in.

“The majority of MVNOs are looking for outsourced support,” said Tom Erskine, vice president of product development at bcgi. “They're not in a position to run or purchase platforms themselves.”

In February, bgci announced a new mobile services platform consisting of four product sets available to wireless operators on both a licensed and outsourced basis. The new services include bcgi Access Management, a toolkit for operators and subscribers that enables real-time control over employees' and children's device usage patterns. Another new service, bcgi Billing, supports the introduction and management of targeted rate plans along with billing for data and content delivery, while bcgi Payment offers carriers and subscribers a number of assisted and self-service wireless account payment options across a series of distribution channels, including the Web, handsets, ATMs and kiosks. Finally, bcgi Network delivers real-time voice and data session control in any network environment, including GSM, CDMA, iDEN and 802.x.

“Consolidation has put pressure on us to adopt a more flexible platform,” Erskine said. “The key part is that it still results in a disciplined product approach.”

As consolidation continues, bcgi will focus more and more on the myriad new entrants fighting for their piece of the pie.

“MVNOs run counter to consolidation — they represent the diversification of opportunities,” Erskine said. “They deliver segmented offers for which we have good products to support.”

Erskine said bcgi also will pursue more international business. Global sales currently account for 5% of revenue. “Our value proposition hasn't changed,” he said. “We're still helping operators get more out of their networks.”