Vuclip launches mobile video’s 'Google'

“We’re looking at this as a global solution and also looking at business models depending on where we are,” Gatarz said.

While growth predictions for mobile video remain high – Jupiter Research expects the market to reach $501 in revenue by the end of the decade, the market for mobile video to date has been hampered by fragmentation amongst handset vendors, limited content options available and questions surrounding the business model for consumer use. Vuclip’s architecture gets around these issues by video transport that is all done on the fly with no storage and no pre-encoding. The content can be viewed either streaming in real time or in download-to-view mode if the handset does not support streaming. Regardless of the market or handset, consumers can view the video and that’s the end of it, Gatarz said.

“From a scalability and cost structure standpoint, it is pretty compelling,” he said. “We don’t have storage issues where we are pre-encoding videos to be made available for mobile then have to store them until someone wants them. That sets us apart a little bit from our competition.”

That being said, competition does come from a number of companies, both start-ups and established names. Early stage companies including Transpera, MyWaves and Vantrix and big names like YouTube, which now has its own mobile offering, offer competition with pre-encoded videos and the ability for consumers to upload their own content. Vuclip, however, is focused on being a pure search and delivery enabler, Gatarz said, not a place to upload and manage content.

“The way I look at our Web site at its simplest, it is a dashboard for your mobile video content because you can go on there, register and manage everything from online to mobile,” he said. “At the end of the day, what we are about is mobile search and delivery.”