THE FUTURE AS SEEN THROUGH TECHNOLOGY
As service providers roll out the first converged services for consumers and enterprises, fixed/mobile convergence solution vendors have a chance to get their name into the ring in a growing space, proving the mettle of their products while developing long-term relationships with providers.
Industry News
Blogs
Briefing Room
advertisement
One such vendor, NewStep Networks, has already made some noise in the past year, landing partnerships with BT and Embarq to use its Converged Services Node (CSN) to help deliver FMC.
“Our real innovation comes in the ability to manipulate sessions and to seamlessly hand sessions off across multiple networks without the carrier having to lose control of that session,” said Tracy Reigelman, director of U.S. sales for NewStep.
NewStep's CSN is an application server that uses signaling to control user sessions while enabling PBX features on mobile phones. The CSN can be hosted in a carrier's network, residing in any domain — fixed, mobile, broadband or enterprise — while working with pre-IMS and IMS architectures.
The CSN goes back to the company's Bell Canada days — NewStep spun off from it in 2003 — a period that sowed seeds for the partnership with Embarq. NewStep developers had worked with Sprint on session management software for BC call centers. When Embarq spun off from Sprint, the connection remained.
“As Embarq rolled out of Sprint, the guys at Embarq said, ‘Hey, we want to put this in because we think this is innovative, and we think this can give us a leading-edge solution and a significant differentiator in the marketplace,’” said Craig Gosselin, chief marketing officer for NewStep.
The Embarq-NewStep partnership was announced in June 2006, with Embarq rolling out the first Smart Connect services in October 2006 to six markets.
With the CSN in place, Smart Connect can switch calls from a wireless network to a corporate Wi-Fi network with the press of a button, as well as let users have one phone number and voicemail box for multiple devices. A more advanced service, Smart Connect Plus, incorporates a dual-mode handset exclusively from UT Starcom.
So far, Embarq's view of NewStep's role has been all positive, Reigelman said. In addition to BT and Embarq, NewStep has partnerships with fg microtec and Paragon Wireless. Gosselin said it also plans to announce several new deployments in the next two quarters.
Gosselin sees NewStep's versatility as a plus. (The CSN has three varieties, each offering increasing levels of features.) It's something he hopes will continue to set the company apart as FMC grows.
“I think one of the things that differentiates us against other little guys is our broad portfolio of services,” Gosselin said. “One of the things that helps us against some of the big players is that we work in a multivendor environment. And we're finding — especially large enterprises as well as carrier networks — there is a mix of equipment out there. You can't be vendor-specific in this space.”
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







