T-Mobile captures Android buzz
Trailing U.S. mobile leaders AT&T and Verizon, T-Mobile today tied a good part of its 3G fortunes to Google and its new Android operating system, launching the first commercial phone built on the new OS and application platform.
The new T-Mobile G1 phone -- built by HTC, running on T-Mobile’s network and heavily pre-loaded with Google applications -- will be widely available on Oct. 22, though existing T-Mobile customers can pre-order it starting today. It will hit the U.K. in November and the rest of Europe in the first quarter of 2009. That phone will cost $179, a subsidized price with two-year voice and data contract that locks it to the T-Mobile network. A data contract with limited Web browsing and messaging will cost $25; unlimited data services will cost $35.
T-Mobile, which just announced plans to roll out 3G to 22 markets by next month, is banking on the new device and a close relationship with Internet giant Google to drive mobile data usage and new customer growth.
“It is certainly the strongest consumer smartphone offering we’ve seen since the iPhone,” said Ross Rubin, analyst with NPD Group. “The key part of the message behind this device is the open development that Google is promoting, contrasting with the gate-keeping Apple has done with the iPhone.”
Indeed, despite a strong launch, Apple has been hit with recent criticism that it is keeping too tight of a rein on its device and App Store, including not allowing applications that would compete with its own business.
Acknowledging limited use of the mobile Internet in the U.S., especially on its existing 2G network, Cole Brodman, chief technology and innovation officer for T-Mobile, said that “what’s been lacking is a compelling set of applications and devices that take advantage of these broadband networks.”
Want to use this article? Click here for options!
© 2013 Penton Media Inc.
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
From the Blog
Join the Discussion
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.Subscribe Now