Infonetics: Mobile video a $5.6 billion market by 2009
Infonetics Research has released a report suggesting that if mobile video service providers can overcome challenges related to content and quality, mobile video services revenue could be worth $5.6 billion by 2009.
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If that happens, it would be an 11,997% jump from the $46.2 million market value reported in 2005.
"The success of mobile video hinges on a number of factors, including the availability of handsets with reduced power consumption, value for the subscriber's money, ease of use, acceptable price points for multimedia handsets, and most importantly, the right selection of standard and unique channels, content, and services," said Jeff Heynen, directing analyst for broadband and IPTV at Infonetics.
"All of these challenges are within reason of being resolved quickly," he said. "Mobile video needs to replicate the home TV experience as much as possible, be it over broadcast (RF) or unicast (3G) mobile devices. The mobile video services available today leave a lot to be desired, but people are still subscribing because they're excited about the future of the technology. The convenience it provides outweighs its limitations."
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© 2010 Penton Media Inc.
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