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Mobile handset market shuffling

Although it was passed up by Samsung in the third quarter, Motorola may come out on top this year in the U.S. — but not for long. According to research from MultiMedia Intelligence, Motorola is projected to provide 21% of all handsets purchased in the U.S. consumer market, but LG and Samsung are closing in fast enough to outpace Motorola in 2009.

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Meanwhile, Apple and Research In Motion are responsible for the biggest shake-up in mobile phone sales. Their market-share gains have raised the stakes for wireless features and design for the rest of the ecosystem. Smartphone adoption, driven by the iPhone and BlackBerry, has even been a primary reason the U.S. wireless industry has thus far weathered the economic recession.

This year, BlackBerrys were the most popular handset with the 35- to 44-year-olds. Samsung was first in market share among 12- to 17-year-olds, African-American and Hispanic consumers, and women. LG was top of mind for 25- to 34-year-olds, especially males, while women made up nearly 60% of all U.S. Treo consumers. Nokia, which remains the world leader, was popular among those 65 and older in the U.S.

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© 2014 Penton Media Inc.

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