Leap goes live in Vegas
With Metro’s launch there in March, the two all-you-can-eat operators are positioned to go head-to-head in the one of the country’s fastest growing markets
Leap Wireless officially launched its Cricket Communications service in Las Vegas today, pitting it against fellow new entrant and regional all-you-can-eat minute plan operator MetroPCS.
After both operators indicated Las Vegas would be the first big expansion target for their new Advanced Wireless Service spectrum, Metro beat Leap to market, launching its AWS network in late March. Leap followed with its first AWS launch two weeks later, but chose Oklahoma City as its first market instead. Though Leap may be going live two months later, Leap spokesman Greg Lund said the extra time has allowed it to build a much more extensive footprint in Vegas and the surrounding region as well as develop much stronger distribution channels.
Lund said Leap has opened 8 retail locations in the Las Vegas area and has 100 additional authorized retailers. Leaps new AWS network itself covers 1500 square miles centered on Vegas proper, but additional roaming agreements with three strategic operator partners expand the PCS coverage area well beyond the Las Vegas area into northern Arizona and almost linking it with Leap’s PCS network in Reno, NV.
“We’re following the same regional cluster strategy we’ve followed in other areas,” Lund said. Though the markets are not necessarily contiguous, Leap groups Las Vegas, San Diego, Phoenix and Reno into a market cluster where it can market similar services and allow roaming throughout the region.
As for the competition with Metro, this won’t be the first time the two have pitted their flat-rate wireless plans against one another. Though the two aren’t in any of the same metro markets besides last Vegas, they do overlap in their coverage of certain markets in California, such as Modesto and Fresno. Lund said that Leap has faced flat-rate competition from other regional providers in its market before. Most recently, competition has been coming from the Tier I national providers, all of whom have begun offering some form of unlimited voice plan for around $100 a month, Lund said. That has given Leap a huge opportunity to contrast its own unlimited plans, which start at $40 a month—though without long distance or nationwide coverage--with those of the big operators.
“We started an ad campaign right around CTIA that calls attention to their plans,” Lund said. “The price differential is so significant at this point, it’s easy to contract them.”
Want to use this article? Click here for options!
© 2013 Penton Media Inc.
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
From the Blog
Join the Discussion
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.Subscribe Now