Fox Television christens mobile unit
Twentieth Century Fox Television, in a significant but not completely unexpected development, has created a new business unit dedicated to the development of programming content for distribution to mobile devices.
Industry News
Blogs
Briefing Room
advertisement
Fox Mobile Entertainment will be headed by president Lucy Hood, who has become a frequent speaker at wireless industry trade shows and conferences during the last few years as the mobile multimedia content market has been on the rise. Hood also will continue in her role as senior vice president of content and marketing at Twentieth Century Fox Television.
A company statement said the new mobile unit will continue to manage the "American Idol" SMS voting campaign, which generated 14 million SMS messages last year. The unit also has alliances with other Twentieth Century Fox units to market other entertainment content owned by the company via a Fox Mobile promotional channel.
Fox Mobile Entertainment also will continue to work with carriers such as Verizon Wireless and Vodafone to offer and develop mobisodes, the one-minute episodic series developed specifically for mobile devices and based on Fox TV programming.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
Stay Connected
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
advertisement
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now