Startup Berggi takes Web content mobile

With the onslaught of multimedia phones and widespread ability of all-you-can-eat plans, the desire to bring the world of the Web to the mobile handset has become pervasive. Yet as limited on-screen real estate and often sub-par browsing experiences still plague many handsets, third parties have entered the game with their own ideas on how the PC and mobile worlds should converge. Mobile startup Berggi, for one, believes the best way to make mobile content as rich, social and monetizable as the Web is to keep it exactly the same. At the AlwaysOn Summit held today at Stanford University, the Silicon Valley company introduced the beta version of ZipClip, a mobile app that lets users pull any content from the Web to their mobile phone.

The application, downloaded from Berggi’s Web site, is free to the end user. After registering online, consumers simply right-click on the Web content they want to take mobile – whether it be text, audio or video – and that content gets sent to their mobile phone. The Web content can also be sent to the mobile phone of other registered ZipClip users’ phones or PCs.

Recognizing that the PC is preferable for browsing, while the mobile handset offers the most ubiquitous connection, the startup’s goal was to create a simple, free way to bring it all together. CEO Babur Ozden said that the product takes away the complexities that have made all previous technologies extremely clumsy and difficult to use. Other companies have made similar platforms that rely on SMS, MMS, email or cable cords, requiring extra steps, downloads or a Bluetooth connection to go from the PC to handset.

“This is the world’s first and simplest and easiest way to move any type of content from any Web site anywhere in the world to your cell phone with one click as you browse the Web from your computer,” Ozden said. “We brought this to basically give our target audience, kids age 12 to 26 – we know that they have been waiting for a tool like this to click and pull cool stuff from Worldwide Web into their cell phones and have fun with it.”