Bango teams with July Systems

Bango today announced it is teaming up with July Systems to create independent shopping portals for mobile content in hopes of generating more purchases off of the carriers' content decks.

Bango is combining its payment and discovery engine with July Systems' retailing platform to create a framework that applications developers and aggregators can use to make "mobile stores" to promote and sell their goods over the mobile network. The platform will include merchandizing tools that will allow retailers to create promotions, bundles and flexible pricing models as well as explore new retail models entirely, like subscription services, try-before-you-buy and rentals.

Bango will supply the access to the retailer's portal from its own browsing storefront as well as handle the authentication, billing and back-office transactions. Bango specializes in third-party transactions, either through billing agreements with carriers or through independent billing companies like PayPal.