Nokia says mobile gaming a growing habit

Nokiatoday released research that shows mobile gamers are playing longer and looking for higher quality in game graphics. The company said its research shows that mobile gamers are looking forward to the next generation of games to help feed their growing habit and make games easier to find, try and share.

The survey of 1800 gamers was conducted for Nokia by Nielsen Entertainment, and included participants in China, Germany, India, Spain, Thailand and the United States. It found that game-players used their mobile phones to play games for an average of 28 minutes per session, and most (80%) play at least once a week. About one-third play games on their mobile phones every day. Usage was longest in India at 39 minutes per session, on average.

After trailing Nokia next-generation games, almost two-thirds of those surveyed preferred those games to existing Java 2D and 3D games, based on graphical quality and the ability to use the phone for other purposes while downloading a game, the survey showed. A large majority--83%--said good gameplay was a key motivator to buying a game while replay-ability (79%) and game genre (78%) also ranked high.

The survey also found that 43% of respondents preferred to trial multiple games in a given week before deciding what to buy, and 65% said they would buy a game outright rather than buy a subscription.

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