MobiTV goes international

Idetic today announced that Orange’s U.K. operator is now carrying its MobiTV live mobile streaming video service, an application that has generated significant buzz for mobile video in the U.S.

Idetic officials said the launch demonstrates the company’s commitment to making MobiTV an international brand with popularity outside of the niche TV-on-the-go market in the U.S. MobiTV currently runs over Sprint’s Vision and the data networks of several regional carriers, as well as on the handsets of Cingular customers still using AT&T Wireless’s mMode.

“Orange’s launch of MobiTV is more than a compelling 3G proposition,” said Idetic business development vice president Ray DeRenzo in a statement. “It is a validation that mobile television service offers value to consumers on a worldwide basis.”

MobiTV will be offering to the U.K. much of the same fare it offers to carriers in the U.S., with a slight European bent. Its initial line-up will include ITN News, CNN International, Cartoon Network, Toon World, Extreme Sports Mobile, Comedy Time and Fashion TV.