AT&T, Chase keep three-screen promise
AT&T and Chase Card Services today said they are delivering on the promise to offer Tim McGraw’s “Swampstock” music festival on three screens simultaneously, as the first major content advertising deal through AT&T Entertainment Services.
The sole sponsorship deal is AT&T’s first foray into what it hopes to become--an entertainment content company, in addition to a communications company. Performance video clips, interviews and other exclusive content from McGraw’s Swampstock festival and Neighbor’s Keeper Foundation charity event will be viewable online for 90 days at the AT&T Blue Room Web site and via AT&T video services, including U-verse and Homezone. AT&T Wireless customers will be able to download related wallpaper and ringtones.
The content is being specifically purposed for each screen, with Chase as the sole advertiser. Video customers can use AT&T video-on-demand to see exclusive behind-the-scenes footage from various Swampstock events including the softball game, clips of scholarship winners, music from the outdoor concert and artist interviews via video on demand. At the AT&T Blue Room site, there will be five Web videos from Swampstock, all sponsored by Chase.
The idea is to give Chase, as the exclusive sponsor, an integrated package of content that reaches out to multiple audiences, said Scott Helbing, executive vice president of AT&T Entertainment Services, in a prepared statement.
“In today's fragmented media environment, marketers need ways to connect with consumers on their terms,” Helbing said. “Programmers, advertisers and service providers are looking to the television, the Internet and the wireless device to reach customers with targeted, relevant messages that deliver decisive results. Our three-screen platform does that in a way that competitors cannot.”
Want to use this article? Click here for options!
© 2013 Penton Media Inc.
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
From the Blog
Join the Discussion
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.Subscribe Now