Why Some Consumers Prefer 1-Stop Shops

In a September 1999 online survey by Telephia and Harris Interactive, 421 people responded to the question: "What was the main reason you decided to switch most of your current telecommunication services to one company?"

• 2% — Other

• 2% — Extra service or performance guarantees

• 2% — Ability to use one phone for wireless and landline services

• 4% — Compatibility of features (e.g., combined home and wireless voice mail)

• 5% — Dissatisfaction with one or more current provider

• 7% — Ability to use one phone number for wireless and landline services

• 20% — Recommended the most cost-effective pricing plan for all of my accounts

• 28% — Ease of receiving just one bill

• 29% — Price discounts on the combined services