TelecomClick.com

I'm writing this on a Wednesday. Frankly, it's amazing I've found the time to create some output when you consider how much input has hit my office thus far this week:

• The most recent print issue of this magazine you're reading right now

• Several other trade journals, each specializing — some very successfully — in its own niche of the broadband space

• Two weekly wireless newspapers, repeatedly duplicating each other's efforts

• Electronic, paper and fax versions of the very same press releases that will appear, in the next week or two, as stories in the those two weekly wireless newspapers

• Pushed e-mail news, some on a daily basis, from CommNow, the Unstrung Stringer, wow-com and a high-tech news content packager.

Don't play a dirge for me yet. I actually asked for all of this information to be sent to me. No matter how overloaded my inboxes become, I recognize the necessity of most of this content. By its very nature, the telecom market moves. Fast. Although analysis can take a more leisurely stroll to delivery (as it arguably should, considering some of the quick-to-judgment misses we've witnessed this year alone), the factual mechanics of this industry play best on a real-time platform. In other words, not print.

Additionally, we can suffer the hurdles of industry events — trade shows and conferences that eat into our time and travel-and-expense budgets — but there is a reason for their preponderance. This is a market that interacts. The ideas I'm sharing right now are most successful when they connect on a person-to-person (P2P, they call it in the ad business) level. And P2P should be 2-way. P2P should be expandable to community interaction in a more urgent environment. In other words, not print.

Which brings me to the solution to these issues of information overload and need for community: TelecomClick.com. Several years ago, we launched wirelessreview.com, and wireless-service providers have embraced it beyond all of our forecasts. Later this month, when you visit the site, you'll find it has changed dramatically. The look will be different, functionality will be streamlined and, most importantly, content will expand beyond our valuable cache of searchable, archived features. Beginning this month, wirelessreview.com becomes part of the TelecomClick.com community.

TelecomClick.com is more than a magazine site. It is one of the VOCs (vertical online communities) developed by IndustryClick (a sister company to Intertec Publishing) and is designed to give this industry what it needs — an urgent, real-time environment in which to gather to-the-hour intelligence, access archived content, connect with vendors, seek new employment and communicate with each other.

Wireless Review, the print version, is actively participating in this new community as a content provider. In fact, it's the ideal partnership, as we have always provided an analytical perspective that is specific to the needs of wireless-service providers. Now we can continue to do that in print and watch our audience expand online, all the while knowing that your demand for daily news is served by TelecomClick.com.

You'll be surprised by how quickly TelecomClick.com becomes a daily habit. We've all learned that information is no longer tethered to just one form of media. The intelligence that Wireless Review delivers is what makes us unique, regardless of whether you're reading it on paper, scrolling through it online, receiving it as an e-mail newsletter or viewing it as streaming video content. Wireless Review Omnimedia? You bet.