Reflecting on Supercomm

Telecommunications trade shows continue to set new records each year. This year was no different for Supercomm '98. The show hosted more than 45,000 industry professionals, 700 exhibitors and 250 educational programs. Although growth means success, it also brings challenge. Navigating the show floor and convention center is not as easy as it once was, and more and more companies now are offering telecom products. There was a lot to take in at "the world's largest annual communications conference and exhibition." Unfortunately, not everyone was up to speed on wireless just yet. Here is just a sampling of what Wireless Review editors heard and saw at Supercomm '98, followed by our interpretation of what they really meant.

Overheard: It is not at all unusual for carriers to place more importance on availability than on capacity. Translation: Carriers would prefer customers receive a fast busy rather than no signal at all.

Overheard: This product offers the same benefits to wireless carriers as it does to wireline providers. Translation: I'm not sure of wireless carriers' specific needs, but I'm sure they are the same as wireline providers.

Overheard: One way to segment customers is by the younger workforce, the baby boomers and the experienced workforce. Translation: ... generation X-ers, yuppies and the nearly retired.

Overheard: This product has been a success in many industries and shows great promise for telecommunications companies. Translation: We have run out of banking, insurance and retail customers and are desperately seeking another industry to penetrate.

Overheard: This solution can provide anytime, anywhere communications. Translation: I need a new catch phrase.

Overheard: Supercomm Information Here. Translation: I don't know, honey, but it is probably in your program. Would you like another brochure?

Overheard: Show floor opens at 9 a.m. Translation: Show floor opens at precisely 9 a.m. -- not 8:59:59.

Overheard: This product is ideal for new cellular companies. Translation: I am still not real familiar with the wireless industry or I would know that the new carriers offer PCS -- not cellular.

Overheard: This product has been used successfully by wireline carriers, and it could be used for wireless. Translation: We do not have any wireless customers yet.

Overheard: Contracts? What contracts? (Billboard for Powertel) Translation: Contracts? We don't need no stinkin' contracts.