PCS '98 Wireless Sessions

Knowledge is critical to the survival of any business, especially in the fast-paced wireless industry. At this year's show, to be held Sept. 22-25 at the Orange County Convention Center in Orlando, FL, take advantage of the unlimited educational opportunities provided through special sessions, concurrent sessions, FCC roundtables and full-day wireless seminars.

Tuesday, Sept. 22, 1998 CONCURRENT SESSIONS

Attracting New Sources of Capital (12:30 - 2 p.m.)

Financial representatives present views on the stature of wireless and address funding resources available for investment in wireless companies.

Gizmos & Gadgets: Part I (12:30 - 2 p.m.)

Wireless manufacturers from around the world display their newest products.

Internet Marketing: Weaving a Winning Web Strategy (12:30 - 2 p.m.)

Today's most effective web sites attract repeat visitors, generate sales, augment customer service and provide additional revenue opportunities.

Mega Carriers: Do You Have to be One in Today's (and Tomorrow's) Environment? (12:30 - 2 p.m.)

Analysts look at consolidation and provide a perspective for cellular carriers on the wireless role in the mega-carrier portfolio.

PCS -- The State of the Industry (12:30 - 2 p.m.)

Three years after the first PCS auctions, how is the industry doing? What lies ahead?

Wireless Internet: Surfing the Information Skyway (2:30 - 4 p.m.)

Visionaries from the wireless and mobile computing industries look at possible business models and strategies, and give forecasts for the future of wireless Internet service.

Increasing the Pie: A Look at New Applications & Revenue Opportunities (2:30 - 4 p.m.)

Explore how enhanced services and new applications have the potential to provide carriers with additional revenue opportunities.

International Alliances: Partners Around the Globe (2:30 - 4 p.m.)

Hear case studies on companies that have succeeded with international alliances.

LMDS: The Newest Competitor on the Wireless Block (2:30 - 4 p.m.)

Learn the basics of LMDS and meet representatives from the leading LMDS companies.

Targeting the New Wireless Customer: Part I (2:30 - 4 p.m.)

Your new customers are not business executives or medical professionals. They are moms, dads, college students, teens and seniors. Which segment should you go after?

Tower-Siting Strategies: Zoning Officials Speak Out (2:30 - 4 p.m.)

Zoning officials discuss managing site- and network-development strategies while expediting approvals.

Mobile Computing: On the Road to Convergence (4:30 - 6 p.m.)

Representatives from software developers and hardware manufacturers discuss convergence of the portable and mobile computer industry with wireless.

Prepaid Calling (4:30 - 6 p.m.)

Hear a case study of prepaid in international markets and an analysis of its role in the development of wireless use.

The Wireless Future: What Will the Landscape Look Like? (4:30 - 6 p.m.)

Wireless visionaries look at future networks and how various technologies will interrelate.

Wireless Infrastructure Management (4:30 - 6 p.m.)

Industry leaders explore the challenges of managing extensive infrastructure facilities.

Wednesday, Sept. 23, 1998 SUPERSESSIONS (8:30 - 10 A.M.)

*Connect to Leadership -- Building a Wireless America & a Wireless World

Get a state-of-the-art industry overview with unique insights from top CEOs. PCIA provides you with an exclusive report on the Agenda for a Wireless America. William Kennard, FCC chairman, will present the Washington view on the laws and regulations affecting your business.

Also featured in this session will be William Collins, PCIA Chairman and Metrocall president & CEO; George Schmitt, Omnipoint president; Matt Desch, Nortel president of wireless networks; William Wiberg, Lucent Technologies president of AMPS/PCS wireless networks; Irwin Jacobs, Qualcomm chairman & CEO; Merle Gilmore, Motorola Communications Enterprises president; and David Nagel, AT&T Labs president.

*Connect to Innovations -- A Gathering of Technology & Manufacturing Eagles

Presidents and CEOs from leading wireless manufacturing corporations discuss the current and future state of wireless technology, including perspectives on second generation, 3G, advanced messaging, LMDS and satellite.

CONCURRENT SESSIONS

3G Part I: Clearing the Way for 3G (2 - 3:30 p.m.)

Now that you know how 3G works, you must ask, "Will it work?" Experts discuss different 3G business models.

Building Market Identity & Awareness in a Consumer-Controlled Market (2 - 3: 30 p.m.)

Learn why you need to treat each consumer as an "individual market" while reinforcing the value of your products and services in meeting his needs.

Cellular in a Competitive World (2 - 3:30 p.m.)

Are PCS carriers taking cellular's market share? Gain insight into the overall competitive environment and its impact on pricing.

Emerging Countries: Tomorrow's Wireless Markets (2 - 3:30 p.m.)

WLL solutions will enable countries to "leapfrog" the copper and wire stage and deploy wireless networks.

Wall Street Commentary: The Financial Outlook for Messaging(2 - 3:30 p.m.)

Experts from the financial community predict how the industry can improve its long-term economic outlook.

Creative Strategies for Expanding Market Share (4 - 5:30 p.m.)

Experts discuss the benefits and pitfalls of franchising, plus ideas for profiling a potential affiliate partner and expanding market share through roaming.

Environmental Compliance: RF Exposure (4 - 5:30 p.m.)

FCC and OSHA officials as well as wireless industry experts explain and clarify legal and practical realities of RF compliance.

Implications of WTO: Present & Future (4 - 5:30 p.m.)

Expert panelists explore new international agreements and their impact on wireless service providers' ability to attract capital from overseas and invest in foreign markets.

Interconnection: The Quest for an Even Playing Field (4 - 5:30 p.m.)

Carriers and regulators address the latest interconnection developments and practical solutions in order to even the playing field.

Marketing & Advertising: Creating Campaigns that Deliver Results (4 - 5:30 p. m.)

Top advertising minds look at what is working and what is not in today's wireless marketing and advertising.

Satellites: The Birds Are in Flight (4 - 5:30 p.m.)

Learn how satellite networks will complement terrestrial-based wireless networks to provide 100% worldwide communication.

Gizmos & Gadgets: Part II (2 - 3:30 p.m.)

Preview more of the wireless products created by leading manufacturers -- more concept devices, different form factors and more categories.

Thursday, Sept. 24, 1998 SUPERSESSION (4 - 5:30 P.M.)

*Connect to Competition -- The Business of Success

Two roundtables discuss messaging and broadband PCS/cellular/satellite issues.

The messaging roundtable speakers will include Ronald Grawert, MobileComm president & CEO; Ed Baker, Arch Communications CEO; John Beletic, PageMart Wireless president & CEO; William deKay, CONXUS president; and William Collins, Metrocall president & CEO.

Featured speakers on the broadband PCS/cellular/satellite roundtable will include Lowell McAdams, PrimeCo CEO; William Mounger, Mercury PCS president & CEO; and Dan Hesse, AT&T Wireless president & CEO.

CONCURRENT SESSIONS

Dispatch: Who's Eating Whom? (8:30 - 10 a.m.)

This session will provide background on the value proposition of dispatch carriers, their strategies and their effect on the wireless market.

The Mobile Office: In the Palm of the Consumer's Hand (8:30 - 10 a.m.)

Industry experts and IT representatives from three top companies will discuss the mobile office trend, new technologies and future market opportunities.

The Role of Traditional Paging in Today's Wireless World (8:30 - 10 a.m.)

This session assesses the continued potential for 1-way paging applications and identifies ways to increase revenue per unit.

Targeting the New Wireless Business Customer: Part II (8:30 - 10 a.m.)

Carriers present case studies on their experiences developing packages for today's new business customers.

Training Today's Wireless Technicians (8:30 - 10 a.m.)

This session concentrates on the latest training solutions that will ensure your technicians and engineers stay ahead of the pack.

Wireless Local Loop: Bringing True Competition to Local Phone Service? (8:30 - 10 a.m.)

Leaders in WLL talk about technologies capable of providing WLL service, and analysts measure their potential.

3G Part II: What Does it Look Like? (10:30 a.m. - Noon)

Today's leading minds discuss how 3G works, review concept products and applications, and provide a global view on 3G wireless.

Advanced Messaging Services: What's the Market Potential? (10:30 a.m. - Noon)

A panel of analysts and carriers discuss the current state and future of messaging, business models, short- and long-term trends, and future market potential.

Cost Sharing: What's in it for You? (10:30 a.m. - Noon)

This session reviews the cost-sharing rules and reimbursement formula as well as the registration and notification process.

Mobile Data: New Opportunities & New Horizons (10:30 a.m. - Noon)

Mobile data experts and software developers discuss the wireless data applications of today and provide forecasts for tomorrow.

Increasing RPU & MOU Through Enhanced Wireless Services (10:30 a.m. - Noon)

Hear the latest ideas for packaging and marketing enhanced wireless services to create greater customer demand and use.

Retail Distribution: Getting to the Customers Where They Buy (10:30 a.m. - Noon)

A panel of retailers, carriers and manufacturers tell how to create winning partnerships.

Friday, Sept. 25, 1998 SUPERSESSION (9 - 10 A.M.)

*Connect to New Ideas -- Breaking the Mold Meet celebrated business leaders who have taken the germ of an idea and turned it into a successful corporation. What do they see as the opportunities for today's wireless players?

Tuesday, Sept. 22, 1998

9 a.m. - 5 p.m. * The Dynamics of Retail Sales

This seminar is an action plan for managing employee growth in wireless retail. It addresses ways to create employee loyalty, reduce turnover and produce immediate and sustainable sales.

9 a.m. - 5 p.m. * Licensing Skills & Techniques

This seminar includes low band, VHF, UHF, paging and 800/900MHz business radio in the land/mobile radio spectrum. Learn about the latest FCC policies and procedures regarding the Universal Licensing System, the gateway to your filing future, and learn money-saving efficiencies.

Friday, Sept. 25, 1998

9 a.m. - 4 p.m. * Zsigo Wireless Academy

Four tutorials will show you how to succeed with advanced wireless services and create wireless service differentiation:

9 a.m. - Noon * Wireless Data Primer & Market Overview -- Technology Session

9 a.m. - Noon * How to Grow Your SMS Business -- Marketing Session

1 - 4 p.m. * The New Market for SmartPhones & Wireless Handheld PCS

1 - 4 p.m. * Wireless Service Differentiation