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Mobile Professional

There is perhaps no other wireless application area more confusing than that for the enterprise and mobile professional. Web sites and marketing materials toss around claims of productivity increases and phrases such as “leveraging the power of mobile for your business” while not really explaining what their application does. Nobody argues, however, that wireless will be crucial to business, especially as 3G WANs begin emulating the office experience. The ARC Group estimates the mobile enterprise services markets will reach $177 billion in 2009. Don't get too excited, though. The ARC Group predicts that only 40% of that revenue will go to carriers as content providers and systems integrators take their cut.

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Despite their rampant use in the business community, cellphones were never made with the business user in mind. Orative, however, is bringing the cellphone into the PBX, providing the mobile collaboration and screening tools users have come to expect only in their offices.

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© 2012 Penton Media Inc.

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