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America, Spider-Man and the X-Men soon will save the day on mobile phones. Marvel Enterprises, the leading publisher of comic books, recently teamed with Riot Entertainment to bring its characters to wireless devices. Consumers will be able to battle friends as Marvel characters via 2-way wireless devices. Other applications include chat forums and character icons to post on screens. The publisher will target teens to 25-year olds. Available this fall in Europe, the service will come to the United States before year-end. Before you laugh at the idea of super heroes on mobile phones, heed the advice of Cynthia Hswe, Strategis analyst: "Don't underestimate the power of the youth market. The American market is probably focusing too much on the business user."
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