.mobi isolates mobile Web

Last month the Internet Corporation for Assigned Names and Numbers (ICANN) created a “dot” domain suffix. Along with .com, .edu, .org, and .net, we now have .mobi, which is designated exclusively for mobile optimized Web sites. Basically the mobile Web, which is little used today, now has an obscure suffix to make the world of wireless Web browsing more confusing. I don't mean to sneer at the efforts of Nokia, Ericsson, Samsung, Microsoft, the GSM Association and the international carriers that all backed the suffix before ICANN. All of those entities have done a lot in recent years to make wireless data and mobile browsing viable. But I just can't see how giving the mobile Web its own suffix will encourage Internet content providers to optimize content for mobile browsers or drive more users to the mobile Web. Content providers today have the ability to embed WAP and XML coding into World Wide Web sites that a mobile Web browser can easily read. Most of them, however, choose not to. Creating another suffix just adds another random element to the mix, making it more difficult for users to find the content they want. Companies don't create separate URLs for Internet Explorer — or Netscape — optimized versions of their site. Broadband and non-broadband versions of the same content are accessed from the same URL. Why make the mobile Web special? Making it special only serves to isolate it more.

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Source: JiWire