Telus invests in Amp’d
Telus today announced it would be bring the Amp’d Mobile brand to Canada with a $7.5 million investment in the new MVNO and an agreement to resell Amp’d services and content north of the border.
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Unlike its relationship with Sprint, the Amp’d/Telus tie-up is not a standard MVNO resale deal. Telus will run the service, bill the customer and keep its brand at the forefront, in addition to supplying the CDMA 1X EV-DO networks that will power the service’s music download, gaming and video content. The arrangement is more of a licensing deal, in which Telus will use the Amp’d trademark and have access to its exclusive content deals.
Telus said it would launch the service in early 2007.
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