iNstructing the iLliterate
After clamoring for the iPhone like it was the last Zagnut bar at Fat Camp, many users are reporting their trouble understanding how to operate the thing, according to National Public Radio.
Industry News
Blogs
Briefing Room
advertisement
Like the iPod, the iPhone doesn't come with instructions. Maybe that's because the makers are confident in the intuitiveness of its controls. Maybe it's because help is available online. But maybe it's also because — let's be honest — nobody really reads instructions anyway.
Apple is now offering classes on how to use the iPhone. Classes! Is that where we're headed? I need an associate's degree to work my cell phone?
Mass-market consumer technology used to be so simple. As technologically sophisticated as television was, it had a power button, a channel dial and a volume knob. But as gadgets grow more elaborate, manufacturers freely push all that complexity into the user's lap. Today I don't even understand all the buttons on my iron. (Think about that: This is supposed to be just a flat hot stone with a handle on it, but when I use it, a light comes on showing a picture of a sheep in a bathtub. What does that even mean?)
I like having lots of cool features, but I don't want a phone that requires me to find a lab partner. I'm not a Luddite; it's just that I have a house full of high-tech gadgets and not a lot of time. How about a quick, optional, interactive demo on the iPhone itself? And make it fun. Instead of an irksome cartoon paper clip as your guide, how about Jessica Alba? In a bathtub?
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







