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| Programs | Participation | Effectiveness |
| Co-op funds | 46% | 56% |
| Seminars / workshops | 40% | 63% |
| Rebates | 35% | 64% |
| Incentives | 34% | 63% |
| MDFs | 28% | 62% |
| Lead generation | 25% | 47% |
| Web-based / portal information | 23% | 55% |
| Price protection schemes | 14% | 56% |
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| Significance | Effectiveness | |
| Finding and training qualified sales staff | 52% | 19% |
| Increasing competition | 48% | 33% |
| New business development | 44% | 25% |
| Direct competition with vendors | 41% | 23% |
| Keeping current with evolving technology | 38% | 48% |
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© 2012 Penton Media Inc.
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