WHITE PAPER: Mobile Advertising: Creating New Revenue Opportunities with SMS-based Advertising
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As the SMS market matures, operators are lowering SMS prices, which is resulting in greater use but lower margins. Operators are now faced with the question of how to increase SMS revenues and profits, while also reducing churn. Mobile advertising provides operators with a unique opportunity to generate substantial new revenue and increase customer loyalty. With mobile devices outnumbering televisions and personal computers, operators have access to a lucrative advertising channel. Leveraging the ubiquitous SMS market gives providers a reach that is difficult to match with traditional media.
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