Three powerful trends are currently driving the service
provider market: rapidly changing customer demands,
externally imposed economic constraints, and the need
to future-proof the infrastructure.
New mobile communication technologies are evolving
so quickly that new customer demands arise almost every
day. Consumers have gone from telephones in the home
to mobile multimedia communication centers in their
pockets and purses, creating revenue opportunities
for service providers, but at the same time creating
competitive threats. Internet services such as blogging,
YouTube, and online communities are spreading from
the personal computer to mobile communications
devices, and 3G phones have already made capturing
and sharing multimedia content an important part of
mobile subscribers’ personal and business communication.
At the same time, the economic downturn has impacted
budgets, so that cost efficiency is at the top of the corporate
agenda. To succeed as a service provider, you now
must not only test and develop new services to meet
customer demand, but do it within tight budgets.
