The potential for strong revenue generation from
digital
media is increasingly clear to those in the
communications
and media arena. Consumers and
professional users are eager for engaging content,
and digitization offers the greatest promise for getting
content to those waiting consumers faster, at lower
cost, and with a higher quality of experience. What’s
been far less obvious, however, is exactly how to go
about turning that potential into profit. Serious content
development, management, and storage issues are
hindering companies’ abilities to capitalize on the
opportunities offered by the dynamic marketplace.
With billions in revenue at stake, it’s time to seriously
explore how your company can streamline its digital
workflows and more fully monetize its media assets.
Look around—consumers everywhere are using digital
services as never before. They’re demanding them on
the road, at home, in the office, and wherever their
busy lifestyles take them. Further, many users themselves
are becoming an important source of new
content creation. In seeking to serve consumers and
differentiate themselves from the competition, communications
and media companies are evolving their
business models. All potential revenue channels are
being scrutinized. As a result, the distinctions between
many common roles—content aggregator, telco content
business unit, broadcaster, and media production
and post-production houses—are blurring.
