Ribbit to carriers: B-Y-O-N, bring your own network

Meanwhile, the official launch of the Ribbit platform means that all the pieces required for developers to build a Web/telecom app are now available via an automated, Web portal-style “programmable phone company platform,” as Ribbit calls it. Overall, the platform includes APIs to network features, a development sandbox, application certification via security tokens plus monitoring and billing tools. All of that infrastructure can be leveraged to build an application with no carrier involvement at all, taking days, weeks, if not months out of the process of building a comms-integrated Web application, Griggs said. “All of that can happen in a matter of hours if you’re a very fast developer,” he said. “It’s fully-automated, no human intervention required at all.”

Ribbit has built a Salesforce.com application on its own; it recently released a 2.0 version of that app.

Ribbit is announcing its new strategy and commercial platform launch at the Adobe Max show this week, notable because it brings telephony application tools to a very mainstream audience of graphics/Web-oriented developers.