TellyTopia finds aggressive competitors pursue interactive TV

TellyTopia enables these small advertisers to go online to its Website and create their own simple banner ads, just as it enables consumers to upload their own videos, which can then be included in a best-of-Internet channel, a local TV channel or an on-demand channel.

"A pizza guy can go online and create an ad that just runs Tuesdays through Thursdays and offers 10% off if you push the green button on your remote and order right now,” Kumar said.
Interactivity on the TV remains challenging, Kumar concedes, but is possible today using a combination of Internet and TV technologies. More complex interactions can be handled on the PC, and the video content can flow through to the TV, he said.

Not all Internet video is watchable on the TV, however, and one thing TellyTopia does is screen for quality and subject matter, making sure those are appropriate for anything its CMS puts over the TV channel, Kumar said.

There are more applications to come, but TellyTopia isn’t yet lifting the veil on what lies ahead other than its expectations of wider deployment.