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AGENDA
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DAY 1: TUESDAY, SEPTEMBER 30, 2008 |
| 9:00-9:30 AM |
Opening Address: Dan Kelly, Executive Vice President of Global Products, Tellabs
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| 9:30-10:15 AM |
Opening Keynote: Hardik Bhatt, CIO and Commissioner of the Department of Business and Information Services, City of Chicago
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| 10:15-11:00 AM |
General Session Panel – The Service Provider of Tomorrow
What will service providers of the future look like? Will they operate networks and services as U.S. incumbents do today, or will they design services or applications that run over multiple networks? Will network operators be open to services other than their own? This panel will explore, at the 30,000-foot level, the direction in which current trends in the U. S. and elsewhere are leading and the speed with which we might get there.
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| 11:00-11:30 AM |
Networking Break
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| 11:30-12:15 PM |
Breakout Session #1
Operations: Navigating the Ether
Service providers are rolling out Ethernet services as fast as possible to meet burgeoning demand. But they need to be able to provision and manage a new generation of Carrier Ethernet services that can make connections coast-to-coast and traverse multi-carrier networks. This panel will explore the next phase of Ethernet deployment and how service providers can use technology to boost revenues and profits.
Service Creation/applications: The New Service Equation
The way service providers deliver services is changing, becoming less siloed and more open. This panel looks at a variety of new models for delivering new services, including telco mashups, open APIs/SDKs and apps that span multiple screens. What are the right service platforms, developer programs and business models to support these new service scenarios?
Network Technology: Hauling Video
As video consumes more bandwidth, the industry is exploring new means of content distribution. This panel discussion will explore the latest advancements and techniques in content distribution, to include Content Distribution Services, wireless possibilities, use of peer-to-peer technology and network architectures for distributing video in support of IPTV offerings.
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| 12:15-1:30 PM |
Lunch
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| 1:30-2:15 PM |
Breakout Session #2
Operations: It’s All IT
Telcos and cable companies alike are scrambling to revamp their back office strategies to take advantage of the best of what the IT and Web Services worlds are delivering. At the same time, telecom industry initiatives such as IMS as being embraced by Cable Labs. This panel will explore what the back office revolution will enable and the challenge to integrating legacy telecom gear with new systems from multiple sources.
Service Creation/Applications: Service Gets Personal
Technology now enables service providers to develop and market services not to households but to individuals within a household. At the same time, capabilities such as presence and GPS enable wireless providers to pinpoint information based on a user’s location as well as their preferences. This panel will explore how service providers best capitalize on the more personalized services and marketing while avoiding the pitfalls of privacy concerns and market fragmentation.
Network Technology: All About Access
Fiber, copper and wireless technologies all play a part in the future of the access network but do they work together or are they competing forces? Does investing in fiber-to-the-premises preclude upgrading copper. How will next-generation wireless technologies such as WiMAX and LTE fit in? Do compression and cheaper storage play a role in extending the life of copper plant? This panel will explore the options and the possibility/challenge of managing multiple methods of network access.
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| 2:15-2:45 PM |
Networking Break
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| 2:45-3:15 PM |
Afternoon Keynote: Andrew Lippman, Associate Director, MIT Media Lab
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| 3:15-4:00 PM |
Afternoon General Session: How open should I be?
There is a lot of pressure from the Internet industry, regulators and consumers for carriers to “open” their networks, but what does open mean? An Internet company’s idea of open is a lot different from a handset or set-top box maker’s definition of open and it’s probably very different from the customer’s idea of open. On this panel, we’ll define openness and what all of the individual players in this space mean when the say the word. And we’ll explore if carriers truly must become open and just how open they need to be.
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| 4:00-4:30 PM |
Innovation Awards
Presentation by Pat O’Brien
President Copper/Fiber Connectivity Business Unit
ADC Telecommunications
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4:30-6:30 PM
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Cocktail Reception
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DAY 2: WEDNESDAY, OCTOBER 1, 2008 |
| 9:00-10:00 AM |
Telephony Innovation Winners Panel
Hear directly from four winners of this year’s Telephony Innovation Awards and learn how they developed and brought to market award- winning services. Topics to be covered include: Overcoming internal inertia and other corporate challenges, gauging customer demand, and marketing new services.
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| 10:00-10:25 AM |
Case Study
Wireline: Joe Ambeault, director of consumer product strategy for video at Verizon
To speed up development of new video services for its FiOS and mobile video platforms, Verizon has set up a highly unusual beta program involving about 1000 of its customers who have an opportunity to try out new features and functions and interact directly with Verizon engineers. Ambeault will talk about how the program was set up and how it can help speed product development within the traditional telecom structure.
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| 10:25-10:45 AM |
Networking Break
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| 10:45-11:10 AM |
Innovation Award Case Study
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| 11:10-11:35 AM |
Case Study
Wireline: Sojern’s enhanced boarding passes, presented by Greg Crosby, Founder and CEO of the NextGen Marketing Group
Sojern this summer announced a national program with six major U.S. airlines offering passengers a new suite of online offers, travel information and trip benefits, printed right on the electronic boarding passes they obtain from the airline's online check-in process. Crosby will address how his company used its V-Market services to provide Sojern with practical strategic/marketing consulting with On-Demand marketing services ranging from advertising and public relations to staffing/recruiting to branding/positioning to help Sojern launch its new service.
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| 11:35-12:00 PM |
Innovation Award Case Study
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| 12:00-12:25 PM |
Innovation Award Case Study
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| 12:25-2:00 PM |
Lunch
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| 2:00-2:30 PM |
Closing Keynote: Dr. Jeong Kim, President, Bell Labs at Alcatel- Lucent
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| 2:30-3:00 PM |
Closing Remarks
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