Applying Real-Time to the Operator’s Tool Kit: Enabling the Second Side of the Two-Sided Model
Up until now, business support systems have had to keep up with what was happening on the network. The business process started with the network and then events fed into the billing-to-cash process. In that old-fashioned world, the billing process was an excellent audit platform and one of the key revenue assurance tools at an operator’s disposal.
The world has changed. Real-time has real meaning. Customers want to know what is about to happen on the network when they press ‘continue’, not what has already happened. The monitoring and management of networks is converging with the monitoring and management of customers and will combine to form powerful policy tools. These tools will help operators deliver real value to OTT players via real-time insights into customer behavior.
The real-time phenomenon has given birth to another set of opportunities as back office software now begins to control the network. Operators are beginning to offer solutions to other industries and now they have the opportunity to manage the threads that link the smart, connected world together.
Real-time control and monitoring by itself offers one set of solutions—in healthcare, for instance, as heart monitors and pacemakers can be linked to machines that can alert specialists the instant something out of the ordinary happens. Other examples abound in the automotive, telematics, and content industries where malfunction alerts and alerts for ‘jitter’ can save a life. Now operators can deliver that level of quality and control—which will be a real benefit to other industries. Add broadband to ‘real-time’ and ‘mobile’ and the benefits to medicine, particularly, are game changing. Already, remote medicine is changing lives around the world as patient records can be emailed to medical experts.
Real-time means real value and real opportunity for operators to transfer skills and technology to other industries. If they grab this opportunity, they will be the platform on which the smarter, safer planet lives.
What partnerships with other industries has your company considered?
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