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Hari Haran moves up to CEO at LongBoard

The C-level shuffle continued this week at LongBoard, formerly Persona Software, formerly LongBoard, as the IP multimedia and mobile VoIP services company named Hari Haran as president and CEO. Haran had been senior vice president of global sales since March of last year.

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JD Howards’s one-year reign as CEO ended today as he resigned to pursue other interests. Howard was named CEO in April of last year and quickly changed the name of the company to Persona Software to reflect a focus on open, SIP-based personal mobility applications.

By Feb. 13, 2006, the company took back its original name, citing its recognition in markets such as Japan and Europe.

Haran is a 25-year veteran of the telecommunications industry. Prior to LongBoard, he worked for several start-ups in a senior level capacity. He also was vice president and general manager for Lucent Technologies in Europe and the Middle East and Africa (EMEA) region.

Haran has managed a P&L practice for Bell Labs managing a P&L practice, and opened up new markets in Latin America, where he served as director of sales for Mexico.

Founded in 1999, LongBoard is headquartered in Santa Clara, Calif. It also has offices in London and Tokyo. The company’s flagship product is the OnePhone Fixed Mobile Convergence (FMC) solution. It is an IMS-compliant solution that provides seamless handover between Wi-Fi and cellular networks and delivers advanced communications services to any IP-enabled device. It is supported by LongBoard’s Multi-Media Application Platform, which has been installed in carrier networks since 2001.

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© 2014 Penton Media Inc.

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