Survey says FTTH sells homes

A new survey, commissioned by the FTTH Council, shows fiber-to-the-home-based Internet service is considered the most important amenity for a future home purchase, among home buyers who have had FTTH previously and those who haven’t.

The national survey by RVA LLC Market Research and Consulting, released this week, shows that 82% percent of those buyers who have had broadband service over FTTH rank it as the leading amenity in a future home, and nearly 70% of those who hadn’t had FTTH say it’s the amenity they want most in a future home.  

“The message to the real estate market is to put a sign on the lawn and a line in your ad saying, ‘This place has fiber,’” said Joe Savage, president of the Fiber-to-the-Home Council, in a prepared statement.  “When end-to-end fiber broadband service tops green space, a security patrol, a community pool, a park or a fitness center among sought-after amenities – and this survey shows that it does – then it’s a real factor.”

The only thing that came close to very high-speed Internet access from a direct fiber line was green space/walking or jogging trails, with scores of 62% among current FTTH users and 65% among non-FTTH users.