Debunking some digital video myths

The encouraging word here from Accenture is that a growing number of consumers are willing to pay for content — up 12% to 49% of those surveyed globally — but there were mixed attitudes about how to pay. Most consumers preferred subscriptions rather than a pay-as-you-go model, but a growing number said they would buy less physical media, such as video DVDs.

The message for service providers seems to be that flexibility in delivery of video is important, as is an open attitude about how to generate revenue. The digital video market remains a volatile place and is likely to be so for some time to come.

Oh, and one more thing — partly personal, I must admit. The Accenture study showed that while young people still lead the way in trying new services and new gadgets, us older folks are catching up. That’s good news for service providers because our wallets are much fatter.

E-mail me at cwilson3@telephonyonline.com.