Wireless flattery
Orlando, Fla.--Leap Wireless CEO and President Harvey White is flattered over this year’s theme for the Cellular Telecommunications & Internet Association’s Wireless 2002: wireless lifestyles and how wireless is affecting the way we live work and play. That’s the marketing message his company has been using to sell its Cricket-branded all-you-can-eat wireless plans.
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“It’s nice given the fact that CTIA has not always agreed with us,” said a smiling White, whose company has often battled with CTIA over the whether the spectrum cap should be lifted.
Still, Leap Wireless disagreed with CTIA CEO Tom Wheeler’s contention during today’s keynote that the Telecom Act has been a complete failure since it has failed to produce any competition in the local loop market. Sixty-one percent of Leap’s customers use the service as their primary home phone.
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© 2012 Penton Media Inc.
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