Too many Web hits to the head
To promote his new Web site, Giovanni Lemmi climbed 26 stories up the Wells Fargo building in downtown L.A. trailing a banner with his Web address. A rock climber, Lemmi uses the Web site to sell calendars, T-shirts and coffee mugs with pictures of him sitting on a toilet in various locations. Your option whether or not to look up.
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© 2012 Penton Media Inc.
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