Mechanical requirements for advertisers

Mechanical Requirements for Advertisers

Publication trim size: 7-7/8" x 10-7/8"

Type or page size: Space is available in the following units. Advertisements exceeding type size in any dimension are considered bleed or oversize except for gutter bleed in spread.

Size	Width	Depth
Full Page	7"	9-7/8"
2/3 Page (Horizontal)	7"	6-1/6"
2/3 Page (Vertical)	4-1/2"	9-1/8"
1/2Page (Horizontal)	7"	4-3/4"
1/2 Page (Vertical)	3-1/4"	9-7/8"
1/2 Page (Horizontal/Bleed)	8"	5-3/4"
1/2 Page (Island)	4-1/2"	7-1/2"
1/3 Page (Horizontal)	7"	3-1/4"
1/3 Page (Vertical)	2-1/8"	9-7/8"
1/3 Page (Square)	4-1/2"	4-3/4"
1/4 Page (Standard)	3-1/4"	4-3/4"
1/4 Page (Horizontal)	3-1/4"	4-3/4"
1/6 Page (Vertical)	2-1/8"	4-3/4"
1/6 Page (Horizontal)	4-3/4"	2-5/16"

Offset Material: Offset negatives must be 0.004" thick, static-free, stable base, right-reading, emulsion side down. One piece of film per color, identified by color. Film must be hard dot. Halftone screens preferred at 133-line screen, not to exceed 150-line screen.

Printing Specifications: Print method is web offset. Rotation of colors: black, cyan, magenta, yellow. Binding method is perfect.

Color: All materials for advertisements using any color in addition to black must be accompanied by (in order of preference) a match print, cromalin, or other color key. Publisher assumes no responsibility for color reproduction of advertising materials not accompanied by one of the three proofs mentioned above.

Specifications for Inserts:

Size	Width	Depth
Insert Size-Single Page (furnish flat, two up)	8"	11-1/8"
Spread Inserts	16"	11-1/8"

Insert Paper: Must be coated both sides, maximum of 80 lb. coated text or equivalent. One-sided inserts on non-white stock will not be backed up and will be charged as two pages.

Shipping of Inserts: Printed inserts should be prepaid to RF Design (month of issue), c/o Publishers Printing Co., 100 Frank E. Simon Avenue, Shepherdsville, KY 40165.

By Air: Mark all labels and bill of lading as follows: "Phone 955-6526 on arrival in Louisville, KY and hold for pick-up by Publishers Printing Co."

By Truck: To Publishers Printing Co., 100 Frank E. Simon Avenue, Shepherdsville, KY 40165.

Inserts furnished for more than one issue should not be shipped as one bulk skid, but be pre-packed in cartons with the issue date clearly labeled.

Should you have any questions, contact Janet Luckner, Advertising Production Coordinator. Tel: 720-489-3278;
e-mail:janet_luckner@intertec.com.