MapInfo directs service providers to MarketNetPlanner

CHICAGO--

Data, services and software integrator MapInfo announced at Supercomm this week the launch of MarketNetPlanner, a Web-based planning and demographic analysis solution created to improve wireline and wireless carriers’ knowledge and understanding of the markets where they do (or plan to do) business.

In addition to data measuring the presence, products and pricing threats posed by rival carriers, MarketNetPlanner also promises customer profile data and analysis enabling providers to factor local economic conditions and consumer patterns into their network forecasting and migration projections. “We can take a look at a market and see anything you want,” said Chris Cherry, MapInfo’s strategic industry manager for communications. “It’s relevant regardless of your technology.”

According to Cherry, the demographic information is compiled from several sources ranging from market survey firms to U.S. census data, and includes both residential and business data.