GignoSystem delivers National Geographic to wireless
SAN FRANCISCO--Mobile content aggregator GignoSystem America announced here at the CTIA Wireless IT and Entertainment conference a new licensing agreement with National Geographic to adapt the magazine’s globe-spanning anthropological content for wireless devices.
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The branded service will include maps, videos and other content germane to National Geographic’s core mission, said Patrick Stanton, GignoSystem’s director of business development. Each week GignoSystem will spotlight a new nation in addition to interactive services like “Where Am I?” which uses visual and informational clues to test users’ knowledge of the world.
The National Geographic brand should appeal to an older, more male-oriented demographic than most wireless content, Stanton said.
Launched in Japan in 1994, GignoSystem now generates about $50 million in annual revenue. GignoSystem America made its debut in late 2002 via a partnership with AT&T Wireless; its carrier partners now also include Cingular Wireless, Verizon Wireless and T-Mobile. While the company has so far focused on photo and video content, Stanton said it plans to expand into mobile gaming in the year ahead.
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© 2012 Penton Media Inc.
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