CallMe Corp. hits the slopes

CallMe Corp., a Denver-based marketing company, said today that its WebShow product will be used by Angel Fire Resorts to promote its winter ski packages.

WebShow, launched four years ago by CallMe Corp., allows both consumer and business-to-business companies to create Web-based video and audio presentations.

Unlike other Web-based multimedia presentations, though, WebShow is launched by a user who puts in his or her phone number. A call is then launched by the software to the user, who can be at any phone.

WebShow then synchronizes the audio from the phone and the video being presented on the PC. At the end of each show, callers are automatically forwarded to--or are given the option to connect to--a sales department.

“It’s a conversion tool,” said Mark Callahan, vice president of emerging markets for CallMe. “You go from a trial membership, window shopping, to a paying member.”

In the Angel Fire implementation, users will be able to see video of the resort and its amenities. At the end, users will be connected to the resort’s marketing department.

The deployment with Angel Fire is just one example of how the software can be deployed, said Dennis Lane, vice president of business development. Somewhere in the neighborhood of 75% of visitors to Web sites abandon them before they take any action, he said. With WebShow, the company is better able to track users.

“Once the psychological commitment to listen and watch is made, at the end of the show it automatically connects you to the sales part,” said Lane, who spent 20 years in the television industry before coming to CallMe Corp. “In television, you have no idea what happens after the audience watches a commercial.”