Broadband at 10,000 feet
There's broadband in hotel rooms. There's broadband at convention
centers. There's broadband all the way up to the airline gate. But
until now, business travelers have been unable to get broadband in the
airplane itself. They've been forced to endure that five-hour flight
from New York to L.A. unconnected to the outside world.
Some of you might consider that a good thing. Thanks to cell phones,
wireless PDAs, BlackBerries and Wi-Fi cards, there are very few places
in this world where some overzealous co-worker or micromanaging
superior can't get ahold of you. So a few hours of isolation (albeit
isolation shared with a few hundred others in a tightly-packed cabin)
might seem welcome. But I'm willing to bet there are many of you who
wouldn't mind getting a little work done during your uncomfortable
journey.
Connexion appears to have your answer, and it's about time, too. The
subsidiary of Boeing has been working on its in-flight Wi-Fi/satellite
solution for three years, and was originally scheduled to launch
service right after Sept.11, 2001. Now, with a new deal with
enterprise-focused connectivity services provider iPass, the service is
expected to launch soon on international flights across both the
Pacific and Atlantic. (See story in Top News.)
It's hard to believe it took this long for Wi-Fi or some other type of
viable broadband access to make it onto the plane. After all, there are
few more perfect examples of captive audiences with plenty of time on
their hands and nothing to do--there are only so many experimental
elixirs one can make with Courvoisier and Mrs. T's Bloody Mary mix
before you're forced to stomach the in-flight movie or attempt to
sleep. Of course, the airlines haven't been the biggest proponents of
random RF zinging around the cabin, and the frightful image of a 747
careening out of control because someone flipped open their cell phone
seems to keep the traveling public from pushing too hard for in-flight
wireless. (Though for some reason, the cell towers blanketing airports
in cellular and PCS waves never seem to affect takeoff.)
Apparently, we've conquered our fears and are prepared to boldly take
broadband into the skies. Now if only they'd put it on Amtrak.
Contact me at kfitchard@primediabusiness.com.
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© 2012 Penton Media Inc.
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