Bell Canada to use BroadJump for DSL provisioning

Bell Canada will use BroadJump’s broadband provisioning products for its Sympatico DSL service, marking the first international customer for the Austin, Texas-based company.

“The good news for BroadJump is that we built the product to accompany any sort of fulfillment workflow that we might encounter on any network,” said Kip McClanahan, BroadJump’s president/CEO. “DSL and cable are very different, and we’re able to address them in the same markets. The difference between a DSL network in the United States and a DSL network in Canada is just incredibly easy for our product to accommodate.”

Sympatico, Bell Canada’s nationwide Internet Service Provider (ISP), does provide one hurdle for BroadJump: it requires bilingual instructional capabilities on the software that the company licenses to its users for subscriber self-installation.

Bell Canada is “a nice follow-on to some of our previous announcements with folks like BellSouth and SBC, showing a consistent set of traction in the DSL space to complement our cable traction,” McClanahan said. “At the end of the day, the Virtual Truck Qualifier and Installer [BroadJump’s provisioning technologies] are really the first steps down the customer-acquisition path.”

And now they’re in French.