AT&T Wireless begins targeting youth market
LAS VEGAS--AT&T Wireless made a firm step targeting the teenage market through a deal with Warner Music Group.
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The deal allows AT&T Wireless customers to preview new music, find the name and artist of the song they just heard on the radio, learn more about their favorite artists, download an artist’s image, order a CD or buy a ring tone.
“This is a chance for Warner to interact with its customer base in a way bigger than the PC,” John Bunyon, head of AT&T Wireless’ wireless data consumer data division, said at the Cellular Telecommunications & Internet Association I.T. trade show here today.
The service goes beyond browsing on the handset. It combines a browser with a voice portal service and short message service. Bunyon said AT&T Wireless will introduce hundreds of new data applications within the next 18 months that will segment the market.
AT&T Wireless also introduced a deal with Yahoo to provide instant message service to AT&T Wireless customers. AT&T Wireless now incorporates both Yahoo and AOL IM services.
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© 2012 Penton Media Inc.
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