The New Threat Reality

If the last decade is any indication of the types and volume of spam that companies are likely to see going forward, then it is clear that they are in for quite a battle from a variety of new, random and complex attacks with potentially catastrophic results. Spam started out simply enough as a way for advertisers to quickly and cheaply get their messages to a large audience. With thousands, to potentially millions, of unsuspecting people as targets, even meager response rates of less than one percent produced profitable spam campaigns and turned the in-box into the next "great" junk-mail marketing medium.

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