Sprint-promised RIM PlayBook 4G not happening
Sprint and RIM, insisting they're still very much in love, announced they won't be offering a promised WiMax 4G version of the PlayBook.
In the latest bit of bad news for BlackBerry maker Research In Motion, Sprint won't be offering its 4G-enabled Playbook, as the pair first announced at January's CES 2011 event.
Industry News
Blogs
Briefing Room
advertisement
In a statement Sprint has sent to news outlets, the move was described as a "mutual decision" between the two.
"We apologize for any inconvenience but the BlackBerry 4G PlayBook Tablet that was announced in January for summer availability will no longer be coming to the Sprint network," Sprint said the statement.
Paget Alves, president of Sprint's business markets group, told the Wall Street Journal that, while the concept of the tablet was "interesting," it hadn't caught on with enterprise users as much as RIM would have liked. "There are so many tablets in the market, it creates confusion for the average customer," Alves added.
A Sprint spokesperson separately added that the decision "has no impact on our relationship with RIM," and RIM Co-CEO Mike Lazaridis was quick to add in his own statement that RIM was focusing on the LTE flavor of 4G, rather than the Sprint-offered WiMax. (Sprint plans to eventually offer LTE as well, but for now that's neither here nor there.)
Bad blood or not, the announcement leaves RIM without a 4G Playbook carrier, with Sprint and a handful of major retailers offering only the WiFi version of the Playbook.
While during a March earnings call previous to the PlayBook's launch executives said that a number of enterprise customers were interested in deploying tens of thousands of PlayBooks each, and that the tablet would launch in more than 20,000 retails outlets — "They're not going to have like or two devices [each], so I think you can kind of see [sales aren't going to be just] tens of thousands," RIM Vice President of Investor Relations Adele Ebbs said during the call, in response to a request for sales guidance — RIM sold only 500,000 PlayBooks during the first quarter. While 60,000 more Xoom tablets than Motorola managed to move, it was millions fewer iPads than rival Apple sold.
Bummed about a lack of 4G?
"Customers can easily bring a 4G experience to BlackBerry PlayBook Tablet or any tablet by pairing it with Overdrive Pro from Sierra Wireless, Novatel 3G/4G Mifi or any Sprint 4G device offering mobile hotspot capabilities," Sprint said in its statement.
Highlighting, underlining and just short of announcing with firecrackers that there's no bad feelings between them, Sprint said that it offers more BlackBerry products than any other U.S. carrier.
"We are proud of our long-standing relationship with RIM," it added," and look forward to additional RIM products in the future."
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
advertisement
Learning Library
Webcasts
Using Real-Time Offers, Alerts and Interactions To Improve the Mobile Broadband Experience
In this Webinar you will learn how to create a real-time relationship with your customers, how to proactively improve the customer experience, and how to successfully target and cross-sell services to boost incremental revenue.
- Megabytes to Megabucks, Bandwidth to Business Models: How 4G Is Changing Everything
- How to Unplug Your Redundant Telco Apps To Save Money and Improve Efficiency
- When IaaS Isn't Enough: Service Provider Business Models to Drive Growth and Build Margin
- How to Transform Your Aging Telco Voice Network to Drive New Profits and Revenue
- Creative Licensing Approaches for Telcos & Their Network Equipment Vendors
- Smart Home Opportunity: Balancing Customer Data & Privacy
White Papers
The Role of Diameter in All-IP, Service-Oriented Networks
This paper discusses the rise of Diameter and benefits of Diameter Protocol.
- Conducting The Orchestration – Order Management at the Speed of Business
- Toward a Converged Network Edge
- Beyond Spam – Email Security in the Age of Blended Threats
- 6 Important Steps to Evaluating a Web Filtering Solution
- The Expertise to Protect You from Botnet and DDoS Attacks
- Seeing is Believing – Bridging the Order Visibility Gap
Featured Content
A time and money saving approach to fiber deployment
Service providers are under tremendous pressure to turn up new services faster then before and, at the same time,
to do it at less expense - and intra-office fiber is one of the biggest challenges in terms of both cost and service
turn-up.
of interest
The Latest
News
From the Blog
Briefingroom
Join the Discussion
Resources
Get more out of Connected Planet by visiting our related resources below:
Connected Planet highlights the next generation of service providers, as well as how their customers use services in new ways.
Subscribe Now







