MVNO machine
THE UNIVERSE OF MOBILE VIRTUAL NETWORK operators is growing and shrinking at the same time. The more big brand names from outside telecom that enter the mobile industry as MVNOs, the fewer market segments that are left that don't have some kind of dedicated service provider addressing their needs. For the brand becoming an MVNO, the benefits are all ancillary — the broadening of the brand and the strengthening of the customer relationship may have more value than a strong profit margin. Here's some of what Wireless Review recently heard about the current state of the MVNO trend.
“We decided we had everything the MVNOs needed to get going, so we said, ‘Let's formalize this as a business.’”
— Scott Merkle, senior vice president for Versent Mobile, a mobile virtual network enabler
“International markets offer ESPN key growth opportunities in wireless. Through unique relationships with international carriers and content developers, we are blending our media properties with contextual wireless products to deliver truly innovative services.”
— Vladimir Edelman, vice president and general manager, Mobile ESPN Publishing Worldwide
“The MVNO trend is a global activity. The U.S. is leading the pack, but Europe is tracking very close behind. In Europe, the mobile market is more saturated, so the next step is looking at micro-markets that could be better served by MVNOs.”
— Ersin Galioglu, vice president of marketing for real-time billing and networks for bcgi, which offers mobile virtual network enabler services
“Competition between MVNOs and carriers is likely to increase.”
— Ozgur Aytar, senior analyst, Pyramid Research
“You can connect the dots between the companies that are most interested in mobile marketing and the brands that are most likely to eventually launch MVNOs.”
— Jay Seaton, chief marketing officer, Airwide Solutions
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