Mobile TV still in its infancy
A recent Telephia study found that only 1.5% of all U.S. wireless users had accessed a mobile TV service. But 1.5% is still 3 million people. In addition, Telephia found that this subset spent $40 more per month on average.
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| Penetration Rate (%) | ||||
|---|---|---|---|---|
| Demographic segment | Q12005 | Q22005 | Q32005 | Q42005 |
| All subscribers | 1.4% | 1.4% | 1.4% | 1.5% |
| Youth subscribers | 1.8% | 2.9% | 2.9% | 3.3% |
| Male subscribers | 2.2% | 1.9% | 1.7% | 1.8% |
| Female subscribers | 1.1% | 1.0% | 1.2% | 1.2% |
| Source: Telephia | ||||
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© 2012 Penton Media Inc.
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