Metrics for a merger
If the pending AT&T/BellSouth merger ultimately closes, about 49% of the total consumer market will be controlled by three service providers — AT&T, Verizon Communications and Comcast, according to a recent report from market research firm TNS Telecoms, which studies the market on a quarterly basis. The two former Bell companies in that group also would account for the majority of the business market, with AT&T and Verizon getting about 55% of business service spending, TNS research stated.
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Looking solely at the former, a combined AT&T and BellSouth would control 22% of all consumer dollars spent on telecom services, including video services, and 34% of dollars spent in the business market. Specifically in the wireline phone market, the combined entity would inhale 37% of consumer spending, according to TNS Telecoms.
LOCAL PHONE SERVICES MARKET SHARE
| Company | Share of all households (all households, including those with bundles) | Share of non-bundle revenue* (includes only households without bundles) | Share of customers in service territory |
|---|---|---|---|
| Verizon | 25% | 29% | 78% |
| SBC | 23% | 16% | 80% |
| BellSouth | 12% | 17% | 87% |
| Qwest | 8% | 11% | 81% |
| Sprint | 4% | 6% | 94% |
| Other | 27% | 21% | N/A |
| Source: TNS Telecoms | |||
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© 2012 Penton Media Inc.
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