Language barriers

Excerpted from the 2010 annual report of a competitive service provider

The first decade of C-21 has been in a state of hypercomp. Thankfully, in this competitive scenario, all rules regarding word usage, syntax, acronyms (ACROs), CapiTaliZation, punctuation; abbrev. and speling have long been abolished.

Linguistic anarchy has become the key marcomm weapon of all CommCos. It is the driving factor that has enabled our leading provider of industry solutions to shift our paradigms and catapult what we can only correctly characterize as an e-IntegraComServPro company out of the legacy era of the BellCoIncumbents and rapidly integrate into the current procomp period. In Internet time (i-time).

Years ago, as we sought to redefine our mission and transform our new company from nothing into a next gen OmniCom to leapfrog the old-school telcos and disrupt the status quo, our primary challenge was to identify, trial, implement and deploy a name that would help propel us forward. We evaluated, examined, experimented with, measured, analyzed, tested and trialed many potential identities: Bellz-n-Whistles, NoBell Networx, OptiCopperAirAccessCom, Zapf Dingbatz and XZQ*!@dotcom.com.

Our mission was to find a name that would communicate to our high-potential revenue providers (customers) that our primary motive was to be the largest-ever, all-encompassing entity that is a technology-agnostic, one-stop arms merchant of all imaginable services (SERVs). We wanted the name to convey that we consider ourselves complementary and not competitive and that we don't necessarily believe that bigger is better.

The name we secured was NewHorizonCom@NextGenAxess.com. We secured the stock ticker AENHC@NGA on the NewDAQAmer exchange just in time for our record-breaking IPO. That, combined with solid backing from every blue-chip venture capital firm ever established, allowed us to achieve profitability before ever launching a single service.

Once we established our identity, we were challenged with assembling an array of best-in-class executive and engineering teams. By acquiring best-of-breed talent from every company remotely related to the communications service provider and technology vendor communities, we launched our business with 50,000 years of combined industry experience behind us.

Our final challenge was to evaluate, trial, deploy and scale a broad array of next generation network technologies that would enable our enterprise to be first-to-market in providing all things to all customers going forward. From a technology standpoint, our short- and long-term goals were to build and operate a high-capacity broadband network platform with infinite scalability that would revolutionize the Internet economy by allowing us to design, deploy, supply and bill for an infinite array of applications as economically and efficiently as possible.

To achieve that, we evaluated, examined, experimented with, measured, analyzed, tested and trialed several key advanced network technologies in our in-house proving ground. The result was a fully redundant, self-provisioning, highly scalable, hot-swappable, remotely provisionable, circuit-switched, protocol-independent, packet-based, self-healing, revenue-generating, high-speed broadband fixed mobile IP optical wireless cable telephony (HSBFMIPOWCT) system.

With that kind of next generation infrastructure in place, we firmly believe that there is nothing we can't do on a going-forward basis.